“I have had the opportunity to work with Mr Al Hadadi and his team in developing the Social marketing and mass media campaign to promote physical activity under the slogan “Health begins with one step” during 2018. The overall aim of campaign is to communicate specific and innovative messages about physical activity to inform, persuade and motivate people to consider becoming more physically active. Social media like Facebook, twitter, Instagram, local websites, and YouTube, and mass media (newspaper, magazine, TV, Radio) were used to convey the campaign messages.
During the one-year campaign, Mr Al Hadadi volunteered to help the national team in promoting physical activity in Oman. He was consistently found to be pleasant, competent with a strong conceptual knowledge. He always showed enthusiasm and dedication to all assignments needed for the campaign.”